We're Building the Economic Engine for the Physical World
The digital world has optimization tools that are light-years ahead. We believe the physical world deserves the same power, precision, and confidence. Our mission is to give it to them.
Our Mission: Relentless, Ambitious Automation
Simsumer was born from a simple observation: the incredible benefits of AI have been largely confined to the world of bits, while the world of atoms—the physical economy—has been left behind. Multi-million dollar decisions in retail, hospitality, and services are still made with incomplete data and instinct, while e-commerce can A/B test a button color.
Our mission is to bridge this divide. We are transferring the full power of predictive and generative AI to the physical world. We build tools that don't just show you the past, but help you find the most profitable path forward, optimizing every aspect of our shared environment for greater prosperity and customer satisfaction. We are teaching AI to understand the world we live in, so it can help us make it better.
The Principles That Guide Us
Our values are the operating system for our company. They inform how we build our product, serve our customers, and grow our team.
Seek Ground Truth
We are relentlessly curious. We dig into the data, question assumptions, and fuse disparate sources to find the real 'why' behind the 'what'. We believe the most powerful insights are found in the messy details.
Obsess Over Customer ROI
Our success is a lagging indicator of our customers' success. We don't sell software; we deliver measurable financial outcomes. Every feature and simulation is judged by its ability to create value.
Build with Empathy
We build for real people running complex operations. Our platform translates sophisticated AI into simple, actionable directives that empower teams, from the C-suite to the store manager.
Meet the Architect
Our team is a unique blend of world-class AI researchers and seasoned industry veterans.
James Daab
Founder & CEOJames founded Simsumer out of a core frustration: the most powerful AI was being used to sell ads, while the multi-trillion dollar physical economy was running on spreadsheets and gut-feel. With a background in building state-of-the-art AI for the chaotic world of financial markets, he knew the same predictive power could be applied to business operations. He saw a path to replace high-stakes gambles with data-driven certainty. Simsumer is the culmination of that vision—a platform built on his proprietary architecture that doesn't just analyze the past, but simulates the future, giving leaders the confidence to find their most profitable next move.
Market Signals: The Shift to Physical-World AI
Our vision is part of a larger industry movement. Here’s what leading thinkers are saying about the next wave of AI in the physical economy.
From Chatbots to Robots: The Rise of 'Physical AI'
The next frontier of AI is physical AI. This emerging field combines AI with real-world systems like robots and IoT devices to enable real-time, adaptive decision-making in industries like manufacturing and logistics.
Digital Twins Aren’t Just for Big Businesses
Companies can de-risk major decisions by creating digital twins of their processes. This allows them to simulate different scenarios and find the optimal path forward before committing capital in the real world.
The Future Of Retail Isn’t Physical Vs Online, It’s Omnichannel
Successful brands must operate in both the physical and digital worlds. An omnichannel approach provides a seamless shopping experience by unifying data and customer feedback from all channels.
