The Simsumer Data Fabric
Our platform's power comes from its ability to create a single,
unified view of your business reality. We don't just look at one
stream of data; we weave them all together into a coherent Data
Fabric. This process, known as data fusion, is the foundational
step that allows our AI to understand the complex, causal
relationships that drive your performance—relationships that are
invisible when data lives in silos.
Supported Data Sources
Our API-first architecture is designed for flexibility, allowing
us to connect to virtually any data source. We build a holistic
picture by integrating:
- Transactional Data: POS systems, e-commerce
platforms, food delivery apps (e.g., Uber Eats, DoorDash).
- Operational Data: Labor schedules, inventory
systems, supply chain logs, maintenance records, IoT sensor data
from equipment.
- Customer Voice (VoC): Public reviews (Google,
Yelp), internal surveys, social media mentions, customer service
transcripts.
- Proprietary & 3rd Party Data: Mystery shopper
audits, brand standard scores, competitive intelligence feeds,
demographic data, local event calendars, weather data.
How Integration Works
- Discovery & Mapping: Our integration specialists
work with your team to identify and map your key data sources.
- Secure Connection: We establish secure, read-only
connections to your systems via robust APIs or secure data transfers
(e.g., SFTP).
- Ingestion & Fusion: Our platform ingests, cleanses,
and standardizes the data, fusing it into the Digital Twin model.
- Continuous Synchronization: We establish an
ongoing sync to ensure your Digital Twin is always up to date
with the latest information.
Security & Compliance at the Core
We treat your data with the highest level of security. All data
is encrypted in transit and at rest, and our platform is built
on world-class cloud infrastructure that adheres to stringent
security standards like SOC 2 and ISO 27001. We are fully GDPR
and CCPA compliant, ensuring your data and your customers'
privacy are protected.