Competitive Intelligence
When a new competitor opens next to one of your key locations, the standard playbook is defensive. Price matching, loyalty offers, and increased local marketing are common reactions. But this is a defensive crouch. It surrenders the initiative and often leads to a margin-eroding race to the bottom.
The real challenge is that you're acting blind. Will a 10% discount be enough? Too much? Will it attract new customers or just cheapen your brand to existing ones? Without data, every reaction is a shot in the dark.
Our platform allows you to model the competitive threat before it even materializes. By analyzing the competitor's known offerings and the local customer profile, we can simulate the most likely impact on your foot traffic and sales. More importantly, we can simulate a variety of counter-strategies—from a hyper-local BOGO promotion to a targeted service improvement like "slashing drive-thru wait times by 15 seconds."
Simsumer provides a prioritized playbook of actions with the highest probability of not just protecting, but growing your market share. It might recommend a specific promotion for the two weeks leading up to the competitor's opening, followed by an operational change in the month after. It turns a moment of threat into a rare opportunity to land a decisive, data-driven blow and capture the local market.