Retail & QSR
A new sandwich is flying off the shelves. By all traditional metrics, it's a hit. But what isn't seen on the sales report? The new item requires a complex new prep process, increasing average kitchen ticket times by 30 seconds. This, in turn, is causing a slight dip in customer satisfaction scores related to "speed." Furthermore, it's heavily cannibalizing sales from your second-most-popular—and most profitable—menu item.
Before you launch a new product, Simsumer allows you to simulate its true impact. We model not just the predicted sales, but also its effect on operational metrics. How will it change prep time? Will it require new equipment or staff training? How will it affect the sales of other items in its category? Our platform can simulate the launch across hundreds of locations, predicting the net effect on the bottom line for each one.
This approach allows for true "Menu Engineering." You can design the most profitable menu and product assortment for each specific store archetype in your network. You can identify which products to promote, which to retire, and which new items will create the most value with the least operational disruption, ensuring every inch of your shelf space and menu is optimized for profit.