Maximizing throughput and basket size at every location, from the pump to the cash register.
In a world of fleeting customer visits and fierce competition, every second and every square foot counts. Inefficiencies in flow, suboptimal product placement, or a misaligned promotions strategy can cost millions across a network.
For a highway location, simulate installing DC Fast Chargers to attract long-distance travelers, predicting ancillary sales of coffee and snacks. For an urban site, model Level 2 chargers to serve local EV commuters, focusing on creating a morning coffee and breakfast sandwich rush.
Simulate the morning rush (7-9 AM) vs. the evening rush (4-6 PM). Identify that the coffee station is a bottleneck in the morning and the cold beverage cooler is a bottleneck in the evening, then test new layouts to ease congestion during these specific times.
When a competitor across the street drops their gas price by $0.05, simulate the immediate impact on fuel volume and in-store traffic. Prescribe a counter-move, like a "buy a coffee, get $0.10 off per gallon" promotion, to protect margin and loyalty.